A contemporary Nelson and Tasman home photographed for a listing campaign.

For real estate agents

Agent websites with an instant appraisal funnel.

A standalone website that turns local seller traffic into property reports, appraisal conversations, and nurtured leads without needing WordPress.

The product

A lead-generation website built around the one action agents actually want.

The appraisal funnel becomes the centre of the agent page. A homeowner gets a useful instant report, and the agent receives a warm lead with property, intent, timeframe, and contact details.

What agents get

Website, appraisal funnel, follow-up, and campaign support.

Agent website

A personal site that makes the agent the obvious choice.

A polished profile, service areas, proof, listings, reviews, and direct contact paths built around one agent.

Appraisal funnel

A simple three-step valuation flow.

Address lookup, lead details, and an instant property report adapted from the WordPress shortcode experience.

REINZ report

Market evidence the lead can actually read.

Estimated range, property snapshot, suburb signal, and comparable sales with imagery where the data provides it.

Lead routing

Every enquiry lands with context.

Agent, property address, timeframe, intent, and source page are carried through for cleaner follow-up.

Nurture

A follow-up path after the instant report.

Email and phone prompts can turn curious owners into in-person appraisal bookings and campaign conversations.

Campaign management

Launch support beyond the website.

Offer positioning, traffic campaigns, retargeting, performance reporting, and monthly optimisation for each agent.

Lead journey

From anonymous visitor to booked appraisal conversation.

01Visit

Owner lands on agent page

The appraisal funnel is the primary action above the fold.

02Appraise

They enter an address

The app verifies the property and builds a REINZ-backed report.

03Capture

The lead shares intent

Name, email, phone, reason, and timeframe are saved with the agent.

04Nurture

Follow-up starts

The agent can call, email, book an in-person appraisal, and run campaign retargeting.

Launch plan

A clear 30-day path from agent assets to live lead generation.

This turns the website into an ongoing acquisition system: the page, the appraisal flow, the follow-up, and the marketing campaign all point at one simple seller action.

Week 1

Agent offer and assets

  • Agent positioning
  • Service areas
  • Proof and listing media
  • Lead questions
Week 2

Website and funnel setup

  • Profile page
  • Instant appraisal flow
  • Report styling
  • Tracking events
Week 3

Nurture and campaign wiring

  • Lead notification
  • Email follow-up
  • Booking CTA
  • Ad audiences
Week 4

Launch and optimise

  • Live campaign
  • Conversion review
  • Report tuning
  • Monthly action plan
A polished group portrait of a Nelson and Tasman real estate team near the waterfront.

Commercial offer

Sell each agent the site, funnel, nurture, and monthly campaign layer.

The demo proves the core product. The next step is packaging setup, monthly management, and optional paid traffic so each agent has a repeatable seller-lead machine.