The Ruby Bay and Motueka coastline from the air at first light: a long shingle beach curving past orchards and paddocks, with bush hills on one side and Tasman Bay on the other.

For real estate agents

Your site. Their appraisal.

An agent website with the instant appraisal funnel built in. It turns local seller traffic into property reports, appraisal conversations and nurtured leads. No WordPress, no plugins, nothing to maintain.

The product

A lead-generation website built around the one action agents actually want.

The appraisal funnel becomes the centre of the agent page. A homeowner gets a useful instant report, and the agent receives a warm lead with property, intent, timeframe, and contact details.

The appraisal funnel on a live agent page: a three-step property, details and report flow over a Nelson hillside, with the agent named beneath it.
Live: an agent’s own appraisal funnel

What agents get

Website, appraisal funnel, follow-up, and campaign support.

Agent website

A personal site that makes the agent the obvious choice.

A polished profile, service areas, proof, listings, reviews, and direct contact paths built around one agent.

Appraisal funnel

A simple three-step valuation flow.

Address lookup, lead details, and an instant property report the homeowner actually keeps.

Instant report

Market evidence the lead can actually read.

Estimated range, property snapshot, suburb signal, and comparable sales with imagery where the data provides it.

Lead routing

Every enquiry lands with context.

Agent, property address, timeframe, intent, and source page are carried through for cleaner follow-up.

Nurture

A follow-up path after the instant report.

Email and phone prompts turn curious owners into in-person appraisal bookings and campaign conversations.

Campaign management

Launch support beyond the website.

Offer positioning, traffic campaigns, retargeting, performance reporting, and monthly optimisation for each agent.

Lead journey

From anonymous visitor to booked appraisal conversation.

01 · Visit

Owner lands on the agent page

The appraisal funnel is the primary action above the fold.

02 · Appraise

They enter an address

The app verifies the property and builds a data-backed report.

03 · Capture

The lead shares intent

Name, email, phone, reason, and timeframe are saved with the agent.

04 · Nurture

Follow-up starts

The agent can call, email, book an in-person appraisal, and run retargeting.

Launch plan

A clear 30-day path from agent assets to live lead generation.

The page, the appraisal flow, the follow-up, and the marketing campaign all point at one simple seller action.

Week 1

Agent offer and assets

  • Agent positioning
  • Service areas
  • Proof and listing media
  • Lead questions

Week 2

Website and funnel setup

  • Profile page
  • Instant appraisal flow
  • Report styling
  • Tracking events

Week 3

Nurture and campaign wiring

  • Lead notification
  • Email follow-up
  • Booking CTA
  • Ad audiences

Week 4

Launch and optimise

  • Live campaign
  • Conversion review
  • Report tuning
  • Monthly action plan

Commercial offer

The site, the funnel, the nurture, and the monthly campaign layer.

The demo proves the core product. The next step is setup, monthly management, and paid traffic so each agent has a repeatable seller-lead machine.