InstantAppraisalFor NZ agents

Profile possibilities

A quieter appendix for exploring how one shared profile system can flex.

This route is no longer the main story. It sits off to the side as a way to compare lighter and richer profile combinations without turning the public homepage into a promotional page.

A polished group portrait of a Nelson and Tasman real estate team near the waterfront.

Shared shell

The structure should stay coherent even when the profile emphasis changes.

Needed team image

The range comes from story, proof, and property balance, not from making every profile feel like a different website.

A contemporary Nelson and Tasman home photographed for a listing campaign.

Local polish

The richer version works best when property and region imagery support the person.

Needed property image

Adding more modules only helps when the visuals still feel calm, local, and brand-consistent.

Two shared-profile tiers

Keep the landing page neutral, then let the page experience change after the click.

The shared team page no longer behaves like an open-ended feature menu. Core stays simple and people-led, while Showcase becomes the fuller luxury destination with the richer proof, contact, and storytelling layers.

Core Profile

Photo first, contact clear, and just enough information to feel polished without becoming a campaign destination.

Showcase Profile

Editorial, richer, and more luxurious, with the full engagement stack inside the same shared shell.

Tier 1

Core Profile

Taylor Adlam

A concise profile that introduces the person, the patch, and the next step without adding extra proof modules.

Simple, clean, photo-and-info-first

Service patch

Taylor Adlam

Page feel

Built to make the person, patch, and next step obvious without turning the page into a full campaign destination.

Foundation

Hero portraitAgent quoteConcise bioService patch emphasisOne primary CTASimple contact reference

Visible enhancements

Tier 1 stays intentionally clean: no review panel, no featured listing, no video, no gallery sections, and no extra shortcut cluster.

Tier 2

Showcase Profile

Taylor Adlam

A richer profile that layers in proof, property, contact shortcuts, and deeper brand personality inside the same shared shell.

Premium, editorial, and fully engaging

Service patch

Taylor Adlam

Page feel

Built as a richer destination page with narrative, proof, property, direct contact options, and deeper brand presence.

Foundation

Everything in Core ProfileLonger story and proof panelsStronger patch and media emphasisDirect contact shortcutsIndividual lead form

Visible enhancements

Extended Bio

Useful when the story behind the agent matters as much as the service list.

Intro Video

Helpful for agents whose tone and pace are part of the appeal.

Featured Listing

Best for agents whose current listings help define their patch.

Review Highlights

Best for trust-led profiles where people want reassurance early.

Awards & Badges

Good for agents whose reputation is part of the selection story.

WhatsApp CTA

Useful for fast-moving, mobile-first buyer traffic.

Booking Link

Useful for profiles built around calls, appraisals, and consultations.

Appraisal CTA

Best for vendor-facing profiles where the next step needs to be obvious.

Sold Listings

Adds proof when local momentum matters more than more words.

Social Links

Good for agents who already have visibility elsewhere.

Working notes

Keep the profile tiers fixed, then discuss the operational extras separately.

This stays local in the browser for now. The important thing is that the team can choose between Core and Showcase without turning the shared site back into an open-ended feature menu.

Profile notes flow

Capture the profile tier direction

This stays local to the browser in v1. It is here as a note-taking shape for choosing the right profile tier and any extra operational add-ons.

Tier options
Possible extras outside the tier

Outside the profile tiers

A few useful extras still sit outside Core vs Showcase.

These are the operational or support-layer items from the original PDF that should stay separate from the actual public profile depth.

QR code pack

Business card, flyer, or signboard handoff assets.

Call tracking

Measure which enquiries came through the profile or landing page.

Lead routing

Send new profile enquiries into Airtable, Sheets, or a CRM-ready pipeline.

Auto-response emails

Instant acknowledgement after an enquiry lands.

CRM / Zapier / Make integrations

Operational workflows that sit behind the profile.

Newsletter or alerts signup

Longer-term nurture beyond the profile itself.

AI lead qualifier

Structured lead summaries before the first human reply.

Care plans

Ongoing maintenance and shared-site updates.

Dark mode / print assets / poster templates

Design extras outside the shared profile tiers.

Standalone site ladder

The original 3-tier personal-site offer can stay as a separate appendix.

Onepager

$900

Single long-scroll site with hero, bio, service areas, testimonials, appraisal CTA, and contact form.

Own domainMobile-first buildA polished digital business card

Standard

$1,200

Multi-page agent site with dedicated area page, testimonial carousel, social row, booking integration, and analytics.

Home, About, Area Guide, ContactBetter patch storytellingBuilt for active local agents

Pro

$2,000

The richer standalone path with blog or updates, sold listings, nurture flows, and one CRM integration.

Lead-engine add-onsNewsletter or alerts signupBuilt for ongoing campaign momentum